The photo above shows one of my latest campaigns, #IamPHILA - which places Philadelphia 76ers fans at the center of our story, because I believe your tribe is your brand.

I lead award-winning creative teams and spearhead innovation to launch and grow brands - shaping industry trends along the way. I scale brand impact across organizations in a way that is contagious; empowering stakeholders to live and evangelize the brand. I'm at my best when I'm influencing strategy, 360 branding, digital innovation, UX/UI, writing and content creation. 

At the end of the day, I’m a storyteller. I live for big ideas.

 

BRANDING

Philadelphia 76ers Branding

QVC Global Sonic Branding

QVC Daily Deal Rebrand


DIGITAL | UX

QVC + Apple Watch

The Shoptimists

#AlltheJoy Digital Discovery


MARKETING CAMPAIGNS | CONTENT / STORYTELLING

Welcome to the Moment

76 x StubHub • Nike City Edition

Kim Kardashian for QVC + OCRF

QVC + Disney • The Muppets Takeover

Live Life to the Fallest

toGather Brand Launch

Profile Pro Brand Launch

Zendaya for FFANY

QVC Brand Tagline Launch

NBA All-Star Campaign

Spirit of the Champion

blankthumb.png

SOCIAL CONTENT