Welcome to the Moment • Philadelphia 76ers

Time restraints can be really energizing and empowering. So when I needed to develop a brand campaign that would position the team's arrival and celebrate its loyal, if not frustrated fanbase, the inspiration and the words flowed from my fingertips. After all, as a lifelong 76ers fan, this was my moment as well. The campaign set the plate for a 92% season ticket retention rate and #1 growth in new full season ticket sales in the NBA (a franchise record.)

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